Home / Culture / MashMix: Saud Sher Muhammad of “The Candy Rack”

MashMix: Saud Sher Muhammad of “The Candy Rack”


Meet Saud Sher Muhammad, the Founding father of The Candy Rack that provides its prospects all kinds of scrumptious desserts starting from brownies, cheesecakes, tres leches and cookies. Dive deep to find what the meals model is all about!

Saud, give our readers The Candy Rack’s background.

The Candy Rack got here into existence in 2018. This was a startup, which I initiated with my sister again then. It was only a informal startup which grew with the passage of time. As The Candy Rack was progressing, I might see a optimistic response and its enterprise development. I wished to take issues up a notch. Then I went to SCAFA – The Cooking College for a basic course, and a 12 months later for an expert culinary course at SCAFA.

Additionally, as time handed, we learnt lots from our errors and that actually helped us in enhancing, refining our merchandise and giving our prospects a fair higher expertise. At present, I’m additionally a scholar at Lahore College of Economics, and we’re actually working onerous and placing in a number of effort as a household to make this model develop.

What motivated you to start out a house enterprise?

Principally, the concept was to start out one thing of our personal and scale it up. Apart from that, our entire household is keen on meals, and there was this notion that meals made at our place was at all times distinctive. I personally imagine that virtually gaining expertise at a youthful age actually offers you an incentive and makes you a step forward.

What signature gadgets does The Candy Rack have in retailer?

Our Nutella brownie was one merchandise that originally gave us a number of enterprise and recognition. The Nutella brownie has been a bestseller since then and remains to be a bestseller together with the lotus tres leches. Our lotus cheesecake and chocolate malt cake are additionally amongst our signature gadgets. It’s actually onerous to shortlist our menu to a couple gadgets although.

What offers your model a innovative over different dessert labels which might be on the market?

There’s a number of emphasis on holding the standard constant. We additionally need to make it possible for we obtain most buyer satisfaction and buyer comfort. We wish the client to take pleasure in the entire expertise with utmost comfort.

Secondly, I personally imagine that we should always make it as much as all of our prospects in the event that they weren’t glad. We additionally admire our prospects’ constructive suggestions and act upon it. One factor which I personally assume may give us an edge is that we actually work on our branding, which isn’t a precedence for lots of house companies.

How do you guarantee your merchandise are of wonderful high quality?

We style and check all of our desserts. We additionally take our prospects on board at occasions. For instance, if a selected dessert ought to be part of the menu. Extra importantly, we don’t skimp on the substances. Hygiene can also be a central issue that we apply religiously.




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