Across the starting of the pandemic-induced lockdown within the nation final 12 months, when many people have been cautious of ordering in meals, 41-year-old Prerna Puri from Gurugram was additionally skeptical about shopping for ice cream for her baby from exterior. Whereas many meals fanatics got here up with tendencies on account of their culinary experiments, Puri additionally determined to whip up home made ice cream on her personal. What she lastly got here up with was a dessert that was gluten-free with no milk and made fully with pure elements.
Prerna’s handcrafted ice cream, which started as a house experiment, has since then discovered sufficient consumers throughout the Delhi-NCR area. The all-natural, 100 per cent vegetarian ice cream additionally is available in a particular vibrant freezer and microwave-safe tub created from reusable, food-grade plastic. In an electronic mail interplay, the mompreneur spoke to indianexpress.com about her enterprise.
How did you provide you with the concept of constructing this ice cream?
The 12 months 2020 was stuffed with uncertainty and a nationwide lockdown amid a worldwide pandemic, nevertheless it’s this adversity that managed to show into one of the best alternative for me. Throughout the pandemic, I used to be very involved to purchase ice cream for my baby from native distributors. Therefore, I made a decision to make ice cream alone. I wished to present scrumptious ice cream to my baby, so I underwent rigorous analysis on numerous ice cream recipes and realised that stabilizers, emulsifiers, synthetic flavours and hues have been generally used within the preparation of all ice lotions which weren’t good for well being. Consequently, I started making ready ice lotions in my house kitchen with pure, all-natural and premium elements with out utilizing any form of synthetic components and served it to my baby and household initially, and subsequently to pals and family, who liked it. All of them acquired collectively and compelled me into promoting by word-of-mouth. I used to be so impressed by the overwhelmingly optimistic suggestions that I made a decision to take it slightly extra professionally and get it out to extra folks and thus began my journey as a mompreneur.
When did you begin the enterprise?
I began my enterprise in Might 2020 through the lockdown. Being an alumnus of the Nationwide Institute of Vogue Expertise, design and trend was my life and profession. Actually, I used to be an inside designing marketing consultant until earlier than the nationwide lockdown was applied. Being from a trend background, I all the time thought that I’d do one thing associated and by no means anticipated to begin a enterprise that’s not associated to designing. However as they are saying, life’s stuffed with surprises and also you by no means know the place it takes you. Now I’ve my very own ice cream model, which is India’s first licensed gluten-free dairy ice cream.
What sort of elements do you utilize?
Prerna’s handcrafted ice cream is now India’s first licensed gluten-free dairy ice cream model. Handcrafted ice lotions or artisanal ice lotions are actually made by hand, in small batches and will not be mass-produced by machines. Our ice lotions are made with low-fat cream (no milk or water in any respect) and have completely no stabilizers, emulsifiers, preservatives, synthetic flavours, synthetic colors, thickeners or another synthetic components added to them. Our ice lotions are all-natural and 100 per cent vegetarian. Devoid any synthetic components, it’s a revolutionary method of constructing pure ice lotions. We at the moment have flavours like pure chocolate, pure chocolate with almonds, pure vanilla with assorted nuts & black raisins, pure almond marzipan, pure coconut, and pure espresso. Pure mango and pure litchi are our seasonal flavours. We’re additionally within the technique of launching a whole line of fruit sorbets.
Was the manufacturing course of troublesome amid pandemic restrictions? How did you handle all of it?
The journey was not a straightforward one. It was troublesome to get the elements resulting from lockdown restrictions. I used to be ordering issues on-line; it took them ages to reach. Within the preliminary days, I made the ice cream by hand greater than another gear. Once I went to the market after the lockdown was lifted, I couldn’t actually discover gear to make ice cream the best way I did, since most of those machines catered to the same old business practices. We acquired some blenders to match the rising demand. However even now, my ice lotions stay handcrafted as I take advantage of much less gear for his or her preparation.
What’s the price of the ice lotions?
We now have three sizes:
(a) 75ml – Rs 95
(b) 250ml tub – Rs 350
(c) 500ml tub – Rs 650
What sort of response have you ever been getting?
When my household and pals gave me optimistic suggestions, I gained extra confidence. Lastly, in June 2020, I made a decision to take it up professionally and approached Trendy Bazaar, a retail premium chain in Delhi, to promote my ice cream. The response has been great and overwhelming! We now retail our ice lotions by means of premium grocery shops like Trendy Bazaar, The Goodness shops, Earth Natural Retailer, In and Out, and plenty of extra in Delhi-NCR and all Nature’s Basket shops, Society Shops and Benzer Meals shops throughout Mumbai and Pune. We additionally do direct deliveries within the Delhi-NCR area. Our first flagship retailer is developing shortly in Mumbai. We’re additionally trying to increase our model’s presence throughout India by signing tie-ups with franchises as I really feel franchise enterprise is one one of the best advertising and marketing choices for mompreneurs and different unbiased entrepreneurs to increase the enterprise into a bigger organisation.
At house, how strictly do you comply with wholesome consuming guidelines?
I’m very explicit about giving my household freshly made homecooked meals. Contemporary being the key phrase, I like to make use of seasonal veggies and fruits. I’ve inspired the behavior of not consuming packaged juices or aerated drinks.