Home / Technology / Costs for brand spanking new iPhones, iPads and Apple Watches are principally unchanged.

Costs for brand spanking new iPhones, iPads and Apple Watches are principally unchanged.

Apple on Tuesday unveiled an array of recent {hardware} choices — together with an replace to its flagship iPhone — enhancing on earlier fashions. However one metric remained principally the identical: the value.

The brand new iPhone 13 will value $800, the identical as final yr’s iPhone 12, whereas the iPhone 13 Mini will value $700, an identical to final yr. The costlier fashions of the brand new telephones, the iPhone 13 Professional and 13 Professional Max, will value you $1,000 and $1,100, respectively, the identical as final yr’s premium variations.

Apple has raised its cellphone costs over time, with the will increase typically spooking customers. Gross sales of the costlier iPhone X fashions that started at $1,000 in 2018 had been slower than anticipated, for example, inflicting Apple to mark down income estimates and lower costs in China.

The corporate responded in 2019 with a less expensive providing: $700 for the iPhone 11, down from $750 for the comparable iPhone XR the prior yr. And final spring, it unveiled a brand new finances iPhone SE for $400. Some analysts thought the technique may be shrewd throughout the pandemic, as folks tried to economize.

Not too long ago, iPhone gross sales have been by the roof, partly as a result of the pandemic has furthered folks’s reliance on expertise.

The brand new Apple Watch introduced on Tuesday, the Collection 7, will value $400, the identical worth as its previous few fashions. Apple additionally launched a less expensive watch final yr, the SE, for $280.

Apple additionally unveiled a brand new iPad, which can value $330, the identical as final fall’s model. The one worth leap introduced on the occasion was for the brand new iPad mini, for $500, up from the corporate’s most up-to-date $400 mini that got here out in 2019.

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